The Power of Us

One doctor can be good, but many doctors united can be great. There is a power in Heartland Dental. That power is us.

SOLUTION

Capture a variety of tactical shorts that touch on key value propositions to be used on the website and on social media.
Build on our catalog of real doctors with portraits and interviews.
To recruit participation in the ongoing campaign, we made a behind-the-scenes video.

Role: Creative Director, client

Agencies: In-house, Big Chief, Rumur