STEVE NAGY
Creative Director

The company that redefines the industry, needed to better define their brand presence.

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SOLUTION

• A new brand campaign that declares boldly: Heartland Dental was built by doctors. And doctors are different.

• Two manifesto videos declare our leadership within the dental industry.
• Build a catalogue of photography and video interviews  that tell our story direct from the mouths of real Heartland doctors.
• To help recruit new participants in the ongoing campaign, we made a behind-the-scenes video.

 

Role: Creative director, client

Agencies: In-house, Big Chief, Red Stage, Rumur